Renovation Design Of Shop Signs In Fanchengdi Lane Of Changsha City

This project took the opportunity of the organic renewal project of the old city in the historical district of Fanchengdi Lane in Changsha City,and carried out the design and transformation of the signs of 5 shops in Fanchengdi Lane,Changsha,and tried to analyze the history from the perspectives of commercial function,cultural inheritance and distinct creation.Discuss the methods and approaches of the design of shop signs in the district.The subject research is carried out using the literature review method,case study method,investigation and analysis method,and design practice method.The design part follows the principles of functionality,culture,aesthetics,innovation,etc.It comprehensively uses design methods such as product feature form simulation,industry attribute material association ideas,commercial folk colour contrast,brand image font expression,and other design methods to complete the system.The renovation practice of the signs of 5 representative shops in Fanchengdi Lane has helped the organic renewal of the historical district of Fanchengdi Lane and provided new design ideas for the renovation of similar districts.This article is based on the logical relationship of raising questions,analyzing questions,and solving questions.It is divided into five chapters:Chapter 1 introduces the topic selection background of Changsha City’s Fanchengdi Lane shop recruitment design,current research status at home and abroad,and expounds on the topic selection.The meaning,content and research methods of the paper,and the framework of the article.The second chapter summarizes the current situation of Fanchengdi Lane,analyzes the current status of shop signs,and proposes the overall reform ideas.The third chapter outlines the design principles and methods of shop signs in the historic districts.The fourth chapter separately records the implementation process of the five shop signs,including the design concept,current situation analysis,design plan,materials,technology,installation,etc.Chapter 5 summarizes this article and looks forward to the future development direction of traditional shop signs culture.As an important visual component of historical district,shop signs play an important role in the following of commercial folk culture,the preservation of historical memory,and the shaping of district image.This topic is not only the discussion of the modern diversified expression of traditional shop signs,but also the discussion of the living inheritance of traditional culture.Its design ideas,design methods,expression techniques and other contents have a certain reference value for similar research.