Research On Cultural Creative Product Design Of Comrade Mao Zedong Memorial In Shaoshan

With the implementation of the strategy of "one belt and one road" initiative and "cultural power" strategy in China,A series of policies for cultural undertakings have been promulgated one after another.In this context,the number of museums and visitors in China are increasing year by year.Museum cultural and creative industries also ushered in new opportunities for integration and development,which not only has it realized the transformation of cultural and creative products from manufacturing to creation,but it has also begun to explore the development and design mode of integrating multi-cultures.Shaoshan Comrade Mao Zedong Memorial Hall as one of the first pilot units of cultural and creative products development in museums,how to design innovative,unique,practical and interesting cultural creative products,so that cultural creative products from "manufacturing" to "creation" is the focus of this study.Firstly,this study analyzed the current situation and trend of the market development of cultural and creative products of museums at home and abroad,and summarized the characteristics of popular cultural and creative products of museums at home and abroad.Then,on the basis of questionnaires,on-the-spot investigations and indirect network investigations,this paper deeply analyses the main problems existing in the cultural creative products of Comrade Mao Zedong Memorial Hall in Shaoshan,studies the feasibility of integrating the elements of Mao Zedong's calligraphy into the cultural creative products of Comrade Mao Zedong Memorial Hall in Shaoshan,and summarizes the methods of extracting and changing the main cultural elements,as well as the cultural creation in museums.The form of expression of Italian products is put forward.The modern design concept and new technology,new material and new technology are adopted.The design practice of cultural and creative products is carried out with Comrade Mao Zedong Memorial Hall in Shaoshan as the object.Finally,the design principles and schemes of cultural and creative products of Comrade Mao Zedong Memorial Hall in Shaoshan are put forward,and a series of design practices of clothing,daily necessities and accessories of electronic products are carried out with the extracted "Mao Ti" head and "Mao Ti" chili as the main elements.Based on Mao Zedong's calligraphy elements,this study focuses on the Mao Ti character in Mao Zedong's calligraphy works and re-examines the development and design of cultural and creative products of Comrade Mao Zedong Memorial Museum in Shaoshan from a new perspective,hoping to provide some useful experience for the sustainable development of cultural and creative industries of memorial museums in China.