Research On Cultural And Creative Product Design From The Perspective Of Red Culture

Based on He Long Memorial,this thesis combines He Long Spirits and Sangzhi ’ s tangible and intangible cultural heritage,such as special architecture,natural environment,arts and crafts and specialty,etc.to cultivate Memorial’s cultural creative products.During this analysis,this thesis mainly studies vision elements of presenting He Long spirits and puts emphasis on the innovation of logo,image,color and character,to realize series of products design.This thesis mainly consists of five chapters: chapter one is about topic-choosing,including background,research aims and meaning,contemporary research status in and abroad,research contents,technical methods,and research focus and difficulties;chapter two is to interpret Red Culture and He Long Spirit which supplies theoretic basis for design and practice;chapter three is about fieldwork,which is completed through traveling in Sangzhi county,Hongjiaguan and places surrounding He Long Memorial,to seek typical materials and construct image catalog;chapter four is to analyze the advantage,disadvantage,chance and threat on cultural creative products of Memorial,in order to make it better develop its cultural creative design,and realize more economicinterests;chapter five is about practice study,which combines refined materials and He Long spirits,based on economy,environmental protection and safety.The last part is the conclusion and reflection of the whole design.