Research On Cultural And Creative Product Design Based On The Perspective Of Yimeng Red Culture

Red culture is an important cultural product of China’s revolution,construction,reform and opening up,and it is a value norm formed in the historical context,which not only contains traditional political meaning but also affects the formation of contemporary social value education,and is an indispensable and important part of Chinese culture.Linyi City is rich in red cultural resources,providing a rich resource base for the development of red culture in Yimeng region and even Shandong Province,but there are still bottlenecks in the dissemination and promotion of Yimeng red culture,and the design of Yimeng red cultural and creative products has not yet formed a good industry ecology,and there are problems such as unclear regional characteristics and insufficient product innovation.In the context of the era when the state encourages the "combination of culture and production" and vigorously develops red culture,the use of art design language to develop and study the red culture of Yimeng attaches importance to the development of red culture,and the development of red cultural creative products has certain exploration value and practical significance.The paper first starts from the context of tracing the red culture of Yimeng,and systematically sorts out the historical context,spiritual connotation,comparative analysis of other red cultures and the local red cultural resources of Yimeng through research methods such as literature research,analogy research,design practice method and case analysis,and thus proposes the classification idea of Yimeng red cultural resources.On the basis of tracing the theory of Yimeng red culture,the theoretical and practical analysis is carried out based on the analysis of Yimeng red cultural and creative products and the transformation experience of other red cultural and creative products in China,and the design ideas of red cultural creation are summarized into three aspects: design performance,color selection and presentation carrier.Finally,through the red tourism big data report,questionnaire result analysis,field investigation and analysis and other means,the characteristics and positioning of consumer groups,the current situation of the cultural and creative product market,linyi cultural and creative tourism’s demand for red cultural and creative design and other issues were investigated,providing data support for the design of contemporary Yimeng red cultural and creative products.Through the integration and classification of Yimeng red symbols,this paper explores the design path of Yimeng red culture visualization,enriches the research results of Yimeng red culture with the help of cultural and creative product design,disseminates the red Yimeng spirit with the soul of the object,provides a new channel for people to better understand the red culture of Linyi,and has certain value and significance for the inheritance and promotion of the yimeng spiritual culture.