Application And Promotion Of "Strange Tales From A Liao Zhai" In Cultural And Creative Products

"Strange Tales from a Lonely Studio" is a classic of short stories in classical Chinese,and it has a relatively important position in the history of Chinese literature.Pu Songling borrowed from the legendary novels of the Six Dynasties and the legends of the Tang Dynasty,and has made new achievements in creative concepts and expression techniques.With his unique context and rich imagination,he shows a blend of reality and illusion.The dual world.Through the ghost fox image in the story,the current social phenomenon is expressed,and the spiritual pursuit and yearning is pinned on.From the perspective of artistic achievement,"Strange Tales from a Lonely Studio" absorbed the strengths of ancient vernacular novels and formed a unique and concise style.The combination of realism and romanticism has created many vivid and vivid characters with very different personalities.The artistic value of awakening people.This article uses "Strange Tales from a Liao Zhai" as the creative material,and the research context is roughly divided into two parts.The first part first comprehensively analyzes the development status of Liao Zhai culture and the cultural and creative market,and discusses the operability of the research on the theme of Liao Zhai’s cultural and creative design.At the same time,the characters and fox images in the story are analyzed through literature reading;secondly,the feasibility analysis of the combination of "Liao Zhai Zhiyi" and cultural and creative products is explored,and the consumer market and target consumer groups are investigated through field inspections to determine the cultural and The specific combination path of the product.The second part of the research is mainly the exploration of design methods.First,the specific creative theme is determined through the research and analysis of "Strange Tales from a Lonely Studio",combined with the extraction method of design elements to analyze the explicit design factors in "Strange Tales from a Lonely Studio" and Recessive design factors are extracted.The extraction of explicit design factors mainly includes graphic factors(character modeling,fox modeling,auxiliary modeling,pattern factors)and text factors.The extraction of text factors is mainly for the theme of the story in "Strange Tales from a Lonely Studio" Refine text semantics;the extraction of hidden design factors is mainly based on the extraction and creation of color factors.Based on the color semantic expression of "Liao Zhai Zhi Yi",the color culture in "A Dream of Red Mansions" is used as a reference to carry out the color of the theme of Liao Zhai Reengineering the factors,and finally summarize the explicit design factors and the implicit design factors and establish a library of Liao Zhai theme design factors for the fusion construction of visual symbols.The final research purpose of this subject is to integrate the design factors of the Liaozhai culture,relying on the carrier of cultural and creative products to explore the feasibility analysis of the application and promotion of the Liaozhai theme in the market,and open up the Liaozhai culture in the field of cultural and creative Innovative design ideas.