| With the rise of China’s cultural and creative industries,enhancing the cultural value of China’s cultural and creative products has become a key element in the continuous development of China’s cultural and creative industries,which requires us to firmly assert our cultural self-confidence,adhere to our cultural heritage,and integrate excellent traditional culture into the design of cultural and creative products with the goal of developing a socialist spiritual civilization with Chinese characteristics.The jade culture of Liangzhu occupies an important position in Chinese culture,with rich cultural heritage and significant cultural value,and is unique in the world’s cultural forest.Fully exploring the elements of Liangzhu jade culture and applying them to the design of cultural and creative products has an important role and significance in promoting Chinese culture and meeting people’s spiritual needs.On the premise of analyzing and elaborating the concept and content of Liangzhu jade cultural symbols and classifying them,the stylistic characteristics of Liangzhu jade cultural symbols in terms of function,form,material and ornamentation,as well as the cultural symbolic characteristics in terms of semantics,usage and construction are explained.Based on the design characteristics of Liangzhu jade cultural symbols,the design principles of "both form and spirit","the meaning of the image" and "the realm of goodness" are formulated for the design of Liangzhu jade cultural symbols in cultural and creative products,and design methods such as "extension by type","abstract presentation","transformation and improvement","metaphorical perception","assignment of meaning to the shape" and "contextual symbiosis" are proposed.By refining and transforming the elements of Liangzhu jade cultural symbols,the practice of cultural and creative product design is carried out on the basis of discovering and transmitting cultural values.Through the study of the use of Liangzhu jade cultural symbols in cultural and creative product design,we help develop China’s cultural and creative industries,provide valuable design methods and ideas for cultural and creative product design,and enable traditional culture to be better integrated into modern cultural and creative products from the inside out and from the surface to the inside. |
