Research On The Design Of Cultural And Creative Products Of Liangzhu Museum

Cultural and creative products of museums have developed rapidly in recent years,forming a rich category of cultural and creative products of museums,which also promotes the improvement of the visibility of museums and the growth of economic benefits.Liangzhu Museum is also at the forefront of the establishment of cultural and creative industries.In recent years,it has made great efforts to develop its own cultural and creative products,but there are also some problems.This paper mainly takes the collection and cultural content of Liangzhu Museum as the research object.The author first understands its background,research status,market status,related concepts,collection and cultural content,and then determines the design orientation and direction through questionnaire survey,and obtains the user needs of this category of cultural and creative products through focus group interviews.The expert team classifies and summarizes user requirements by KJ to extract design elements.The innovation of this paper is to combine the characteristic elements of Liangzhu collection with the local culture,grasp the characteristics and cultural connotation of Liangzhu artifacts,and design for specific groups,which enriches the design practice of Liangzhu Museum cultural and creative products.