| After the 13 th Five-Year Plan,an in-depth institutional reform has been carried out on the existing economic model with public ownership as the main body.Today,as the urbanization process continues to advance,road and bridge construction enterprises play an indispensable and important role.However,as participants in the market competition,if they do not have certain skills and strength,they will inevitably be mercilessly abandoned by the market.Whether it is the newly formulated and implemented market rules or the constantly changing business model,the development of road and bridge industry is full of uncertainties.In this regard,if small and medium-sized companies want to develop,reform is imperative.This paper holds that if construction enterprises,including DH Road Construction Co.,Ltd.,want to succeed in the increasingly fierce competition in the industry and gain an advantageous position,they not only need to take various measures to strengthen their core competitive advantages,but also need to actively seek innovation and change in line with the development of the times and strive to find out rigorous,scientific,reasonable and feasible development strategies.The full text mainly includes the following parts: The first part is an introduction,which briefly explains the reasons and research methods for choosing this topic.The second part introduces the basic situation of the company and the resources it has,analyzes them,and summarizes its competitive advantages and disadvantages respectively.In the third part,PEST is used to make a systematic analysis of DH Road Construction Co.,Ltd.as the research object,and five forces model is used to make a comparative analysis of similar companies in its industry,especially to grasp the overall strength of Road Construction Co.,Ltd.in terms of macro environment,from which the development advantages and threat factors of DH Road Construction Co.,Ltd.in market competition are observed.The fourth part puts forward the development strategy of DH Road Construction Co.,Ltd.based on SWOT analysis and defines the important development strategy of the company.The fifth part is about the analysis of the overall strategic objectives of DH Road Construction Co.,Ltd.in operation and industry competition,and puts forward specific implementation suggestions and safeguard measures for the development strategy from six important aspects such as organizational structure.The sixth part is the conclusion and prospect of the full text.Through the formulation of the development strategy of DH Road Construction Co.,Ltd.,the future development direction of the company is clarified,and how to implement relevant strategies to enhance the core competitiveness of the company is put forward to provide effective guarantee for the sustainable development of the company,hoping to bring some enlightenment to other companies in the industry. |
