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Analysis Of Supplier Change Management Of Multinational Auto Parts Company A

Posted on:2021-12-28Degree:MasterType:Thesis
Country:ChinaCandidate:L ChengFull Text:PDF
GTID:2492306302989709Subject:Master of business administration
Abstract/Summary:
Nowadays,the whole automobile industry chain has been globalized,and each industry interacts and interlaces with each other.In the process of production and operation,a mature and complex network has been formed.Therefore,global procurement,global production and global marketing have become the norm.In this industrial chain,design,R& D,testing,production and marketing are not only related to an enterprise,but also to global division of labor and cooperation.With the rapid development of manufacturing technology in China,more and more automobile manufacturing enterprises,especially some small and medium-sized automobile manufacturing enterprises join in the fierce competition of the industry,which has an important impact on the whole automobile industry chain.The purchase of spare parts is not only directly related to the profit of the manufacturer,but also closely related to the automobile production activities and after-sales service activities of the manufacturer.With the increasing popularity of parts,the proportion of purchased parts in automobile manufacturers is increasing,and manufacturers are increasingly relying on parts suppliers.Since 2013,automobile has become more and more popular in Chinese families.The industry chain of this industry is becoming more and more mature in Chinese market.There are more and more cooperation and competition among automobile brands,and the control of production cost is also facing greater pressure.Similarly,in supplier management,many suppliers reduce costs through malicious bidding,material replacement,technology upgrading,and company merger,change of production location,equipment or process optimization,which brings greater risks to the quality of the entire industrial chain.How to deal with,control and reduce supplier changes and solve the downstream vehicle manufacturers’ complaints caused by changes has become a research topic.In the whole automobile industry chain,the whole vehicle enterprises are closely related to the parts suppliers and the terminal sales.No matter which party changes,it will have a great impact on the whole industry chain.In particular,the frozen design of automobile products or the change of suppliers after mass production will cause great changes in the production and operation of each link of the industrial chain,which will seriously mobilize a large number of resources for change and rectification,during which a large number of human or material resources will be consumed.At the same time,all parties also have to face greater change risks,such as quality risk and cost risk.Company A is a first-class supplier of auto parts,a multinational company integrating R & D,production and sales of engine accessories.It set up a factory in China in 2002 and an R & D center in Asia Pacific region in 2011,ranking the top five in the world in its product field.After years of operation,company A has accumulated and refined a product project management system,which manages and approves personnel,data,processes,etc.However,there are many problems in the current supplier management process.Based on this,the author studies the multinational auto parts company a,and analyzes the existing problems of supplier change management.It is found that the early selection of upstream suppliers and the control of quality concept are not strict enough;the corresponding evaluation system is not established;the business process improvement,change decision-making and change plan formulation of midstream,that is,company a’s internal change management are not perfect,resulting in rapid response to changes and poor customer satisfaction,resulting in a huge change quality cost;the customer relationship of downstream integrated plants And the change strategy adopts a one size fits all approach,but cannot be adjusted by means of risk control,which makes company a seriously affected in project management and new business bidding.In view of these problems,the author puts forward corresponding solutions according to the actual situation of the company and the relevant theoretical basis.It includes 4m change process optimization,rapid response,customer change management notice and relationship management optimization,etc.Meanwhile,it has also improved and upgraded the supplier quality management of company a by combining various resources,i.e.GSQM of total quality management,which has been implemented for 2 years,and formulated the personnel rights and responsibilities in the client according to the change type,i.e.risk impact The implementation scheme of customer differentiated change notice also strengthens platform information sharing,technology and quality communication and training in business cooperation,and reduces change frequency and change quality cost through process management.Through the implementation of such measures,company A’s current supplier change management situation is significantly improved.To sum up,under the huge market competition pressure,a good supplier change management can effectively improve the operation efficiency of the entire automobile industry chain,especially for the parts supply of the whole vehicle factory,and further strengthen the ability of the entire industry chain to resist the change risk.At the same time,it provides a reliable guarantee for the quality of automobile manufacturing,and further improves customer satisfaction.At the same time,this paper provides theoretical reference and practical guidance for the related research of automobile parts supplier change management.
Keywords/Search Tags:Automobile industry, project management, Supplier, Change management, Quality Management
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