| China’s economy isincreasing rapidly and people’s living standards are improving steadly,China’s home furnishing industry has been rapidly developed.In 2019,the number of household industrial enterprises rise to 6410,revenue increases to 711.716 billion yuan,,household enterprises in the provision of decorate plan,furniture,building materials,also update the home outfit concept,the whole house custom and intelligent technology to house is decorated in,not only meet the material needs of people’s life,but also the implementation of pursuit individuation,differentiation.The development of the industry has attracted more and more enterprises to enter the home furnishing industry,the intensity of competition is also increasing.Guangzhou Exchange space Home Furnishing Co.,Ltd.was founded in 2019,with the business philosophy of creating one-stop home furnishing supply,long-term cooperation with CCTV network,has certain popularity in the industry.Guangzhou Exchange space home Furnishing Co.,Ltd.in the degree of competition is increasingly intensified,home decoration style personalized and diversified increasingly prominent environment,how to do well their own development and long-term planning is one of the important issues to be solved urgently.Based on swap space to live in Guangzhou co.,LTD as the research object,PEST analysis and Porter five model are used to research the current macro environment and industry competition environment analysis,it is concluded that the research object policy regulations,the residents’ consumption idea change,and the opportunity to improve intelligence changes household to acceptance,as well as the existing strong competitors,the threat of industry products are highly convergence;Then resources and ability are analyzed,concluding that it has the advantages of channel,brand,logistics and product,but it has the disadvantages of single financing channel,relatively weak information level and unreasonable human resource structure.Finally,SWOT analysis matrix is used to draw the conclusion that the research object should adopt relevant and diversified growth development strategy and differentiated competition strategy,and achieve the development strategy by building advantageous brand culture,comprehensively promoting integrated services,and promoting the construction of service platform.At the same time,improve human resources,system,organization,technology,internal control,marketing and service to ensure the smooth implementation of the strategy.Based on the strategy theory,industry and company reference data analysis and work practice,puts forward the development strategy of Guangzhou swap space household co.,LTD.,co.,LTD.On the one hand,we can swap space for Guangzhou household management strategy to provide the reference when the choice,thus seize the strategic opportunity for development,avoid external threats,make full use of its own resources and ability,realize the sustainable development;On the other hand,it can also provide theoretical reference and practical guidance for other home furnishing companies in formulating development strategies. |
