Research On The Application Of Financial Competitiveness Evaluation System

Automobile industry is an important pillar industry of our country,and China is the world’s largest automobile country,which has made brilliant achievements.However,in2018,China’s auto market ended its continuous growth momentum in the past 28 years,with the first decline in production and sales volume.China’s auto market is under unprecedented pressure,and the industry has entered a more brutal knockout competition.Financial competitiveness is an important core component of enterprise competitiveness,which plays a decisive role in the development of enterprises.As the pillar industry of Chongqing,Chang’an Automobile plays an important role in the overall economic development and social stability of Chongqing.In 2020,under such a severe situation in the automobile industry,it is urgent for Chang’an automobile to find its position,understand its advantages and disadvantages,and improve its financial competitiveness.This paper will evaluate and analyze the financial competitiveness of Chang’an Automobile,aiming to put forward countermeasures and suggestions.On the basis of predecessors,combined with the characteristics of the automobile industry and the background of the times,based on the perspective of high-quality growth,this paper establishes the financial competitiveness evaluation system of the automobile industry,analyzes the financial competitiveness of Chang’an Automobile and its comparable 14 similar automobile listed companies,objectively and truly evaluates the financial competitiveness of Chang’an Automobile,and puts forward constructive ideas See.This paper is divided into six parts,the first part,research background and significance;the second part,define the concept of financial competitiveness,analyze the basic elements,and introduce the evaluation standards and indicators of general system construction;the third part,select 13 indicators as the evaluation index system,and select factor analysis method,introduce the steps of factor analysis method;the fourth part,introduce Based on the basic situation of Chang’an Automobile,the paper selects other listed automobile enterprises as samples,processes the sample data with SPSS17.0,analyzes each factor,and evaluates the overall situation;in the fifth part,according to the analysis and research of the previous four parts,it proposes to enhance the financial competition awareness,formulate and implement the appropriate financial war To improve the profitability,reduce the cost,reduce the financial burden,enhance the debt paying ability,increase the income of the enterprise,improve the operation and development ability,take the road of sustainable development,learn from the advanced automobile enterprises,and improve the return rate of R&D investment five countermeasures and suggestions;the sixth part summarizes the full text,points out the shortcomings of this paper,and looks forward to the future.