Study On The Problem And Countermeasure Of Staff Loss Of Hainan Airlines Flight Attendants

China’s aviation industry has made great progress in recent years,but also exposed many problems,one of which is human resources.China’s development and utilization of human resources are generally lower than that of developed countries such as Europe and the United States,which has restricted the healthy development of airlines to some extent.For this reason,how to improve the efficiency of human resources development and utilization,alleviate the cabin crew loss problem effectively is a key issue for airline managers to deeply analyze and consider.Under the background of high turnover rate of ground crew in China’s airlines,relying on Hainan Airlines as a case study,this paper explores the specific situation of ground crew turnover in Hainan Airlines by using questionnaire survey,field survey and interview,identifies the influencing factors,and puts forward corresponding reasonable advantages.According to the analysis of the questionnaire results by the satisfaction theory,Hainan Airlines has many current situations,such as relatively low job satisfaction,relatively low job reward satisfaction,relatively high job relationship satisfaction and relatively low organizational environment satisfaction.Based on the questionnaire survey and Price,mow bray model and its extended models,and relying on a number of methods such as questionnaire survey,the core impact of the present situation is identified.On this,Hainan Airlines can deal with the problem of flight attendant turnover by short-term and long-term aspects,which can greatly enhance the sense of belonging of flight attendants,enhance the cohesion and centripetal force of Hainan Airlines,and ensure the sustainable development of the company.This paper hopes to be able to rely on the analysis of the current situation of Hainan Airlines flight attendants’ loss,and put forward targeted management optimization measures.This study has certain reference value for effectively alleviating the flight loss of cabin service department of Hainan airlines and optimizing the internal development of the industry.At the same time,it has a certain reference value for similar companies to select on the core talent management level.