Sichuan Kemet Building Materials Co.,Ltd.Marketing Channel Customer Satisfaction Research

Under the great environment of the country’s vigorous development of new rural construction and urbanization,a large number of building materials production enterprises have emerged in China.Companies have invested a large amount of money in research and development,product differentiation has gradually narrowed,marketing channels have also become more diversified,and companies have begun to transfer their profit points from competition in product to competition in marketing channel.so,marketing channels have become an enterprise in the market competition.Important factors of neglect.This paper uses the structural equation model to study the customer satisfaction problem of the marketing channel of Kemet Building Materials Co.,Ltd.Research on the satisfaction of marketing channels,timely discover the problems and improve them,help to enhance customer stickiness,prevent channels from squandering goods,and research on related issues is a topic worth studying.The use of questionnaires combined with structural equation models can help to identify the satisfaction of marketing channels(marketing channels)with marketing channels,and propose targeted improvements.At the same time,it can also provide ideas and lessons for channel marketing practices in other regions and other enterprises.The study found that:1 the external environment has the greatest impact on customer satisfaction,and the perceived ease of use has a slightly lower impact on satisfaction,but the status is equally important,and the least affected is perceived usefulness.2 In terms of the impact of external environment on satisfaction,customers are most closely related to education and satisfaction.3 In the impact of perceived usefulness on satisfaction,the impact of the two is not very significant,and the impact of the actual effect is slightly lower than the problem solving,but the influence coefficient of the two paths is not very large.4 In terms of the impact of perceived ease of use on satisfaction,product information feedback and satisfaction have the closest relationship.Secondly,the system is convenient.Once again,the implementation is implemented,and the impact coefficient is moderate.The least affected is the support level.