A Study On The Construction And Dissemination Of Urban Image By Food Culture ——Taking Liuzhou Snail Noodles As An Example

As China’s urbanization process enters the second half,the competition among cities is also more intense.The city image has an important impact on displaying the city’s style,attracting and integrating internal and external resources,and improving the competitiveness of the city.Typical city symbols help to build the basis for the audience’s cognition of the city.Food culture,because of its proximity,culture and affinity,has low communication thresholds and small obstacles,and can become an important support for disseminating the image of the city.As the representative of Liuzhou’s food culture,snail noodles were originally just a snack on the streets.Under the packaging and marketing of Liuzhou,in recent years,they have become popular snacks and even exported to foreign countries.The gorgeous transformation of the "ten billion enterprise",General Secretary Xi Jinping praised it as "millet powder,a big industry".Taking this as a research case,this paper collects and sorts out a large number of relevant reports and public opinion topics.It is found that snail powder has gradually become the city name card of Liuzhou in the process of going out.It plays a important role in building and disseminating the image of Liuzhou city,enhancing the city’s popularity,and driving the transformation of an old industrial city.The analysis found that Liuzhou’s way of building its city image through snail powder culture is mainly to build a brand,protecting the uniqueness of its food culture,adapt to modern marketing methods for industrial development,and utilize communication entities and media at all levels to continuously release positive public opinion related to the city,conveyed subtly the multi-faceted and multi-level urban image.Some experience in city image dissemination based on local food culture are summed up,they are based on urban positioning,in-depth excavation of its connotation and formation of communication synergy with other resources,strengthening food culture brand awareness and establishing a city’s foresight memory,industrialization and marketization to promote the development of local food,and use food products to carry cultural communication and build a multi-level food culture communication mechanism.It provides a reference for other cities,especially non-economically developed cities,to construct and spread the image of the city through local food culture and improve the effect of urban publicity.