Research On Pricing And Inventory Optimization Of Clothing Under Government Carbon Tax And Subsidy Policy

Textile and garment industry is an important industry in China’s national economy.Under the guidance of the dual carbon target,the industry is gradually transforming to low-carbon development.China’s garment market is huge and has been showing a rising consumption trend.According to statistics,in recent years,the annual output value of clothing retail is about 2 trillion yuan,and the consumption of clothing exceeds 62 million tons annually.The garment supply chain includes production,sales and consumption,among which the environmental pollution caused by production and other links is not less than high,second only to petrochemical industry,becoming the second largest pollution source in the world.The garment industry is forecast to overtake the petrochemical industry as the world’s biggest polluter by 2030 as population increases.On the other hand,because clothing is a typical consumer product,the unused rate of waste clothing is quite high.According to survey statistics,the average family in China produces 30 kilograms of unused clothes every year.Therefore,increasing the recycling of used clothes can reduce the waste of resources and environmental pollution.According to the International Organisation for Recycling and Recycling（BIR）,1kg of used clothing can reduce CARBON dioxide emissions by 3.6kg and save 6,000 litres of water.Therefore,low-carbon,environmentally friendly and energy-saving production and consumption methods and management control measures are needed both from the policy level and from the low-carbon and environmental protection behavior level of garment enterprises.As an important environmental policy tool,carbon tax has been concerned and implemented by many countries in recent years,and China has also put forward the implementation framework of carbon tax system.Obviously,the implementation of carbon tax policy in the garment industry is conducive to garment technological innovation and adoption of new achievements,to the adjustment of industrial structure,and to the development of energy conservation and emission reduction.However,the realization of the dual carbon target requires not only the guidance of macro policies,but also the low-carbon efforts in various segments of the textile and garment industry.Therefore,it is of great significance to the sustainable development of China’s garment industry to discuss the low-carbon optimization decisions of garment brands considering the investment in environmental protection efforts of the garment industry and the recycling rate of waste clothing.Based on the above background,from the perspective of government carbon tax and government subsidy,this paper introduces the green degree of clothing,the low-carbon efforts of clothing brands and the recycling and reuse rate of waste clothing,and studies the optimal pricing and inventory decisions of clothing brands under the influence of green degree under different scenarios of low-carbon efforts and recycling and reuse.Firstly,the basis of the topic selection,research background,research purpose and significance,as well as research ideas and frame structure are given.This paper reviews the literature from four aspects: dynamic pricing research,fashion clothing dynamic pricing and inventory decision research,low-carbon supply chain research and related research under carbon tax policy.Next,with the clothing brand of U company as the background,the problems existing in the operation mode of U company are analyzed from the enterprise introduction and current situation,marketing environment analysis and marketing strategy.Then,respectively from the government’s carbon tax and government subsidy policy,the two consider low carbon environmental protection efforts and recycling,the general case,the situation in environmental protection efforts,brands of recycling and environmental protection efforts and recycling and other four kinds of situations,to build a carbon tax policy and government subsidy policy clothing brand dealer inventory and optimal pricing model,The model is solved and an example is analyzed.The research results show that under the carbon tax policy,enterprises will get better returns if they invest in environmental protection and recycling efforts,and the government’s carbon tax subsidy can not only establish an effective low-carbon economy,but also bring more profits to enterprises and create a good economic market.