Research On The Development Of Wine Culture Tourism In DAGUJIAZI Town Of Faku County From The Perspective Of Cultural Creativity

In the period of rapid development of tourism,with the change of people’s demand level,cultural tourism has become a hot spot in today’s tourism development.Culture is the blood of a nation and the spiritual home of the people.The continuous innovation of culture makes the economy develop.Under the background of rural revitalization,characteristic towns rise rapidly and become a firm force of Rural Revitalization.The land of Northeast China breeds high-quality sorghum and rice,and the hardworking,kind and optimistic people of Northeast China.The forthright people of Northeast China are loved by people of different regions with their interesting characters.Therefore,the revitalization of Northeast China is inseparable from rural revitalization,and the core of Rural Revitalization is the rise of small towns.DAGUJIAZI town in Faku County has good natural,historical and cultural conditions of liquor culture,rich and bright landscape sites.Now it is a good opportunity for tourism development.The integration of liquor culture and tourism will develop a unique liquor culture tourism in the town,which will realize the prosperity of cultural industry and tourism.It is in this context that it is particularly necessary to study the wine culture of DAGUJIAZI town in Faku County.Based on the case study of DAGUJIAZI town liquor culture in Faku County,this paper analyzes and interprets the cultural and natural attributes of DAGUJIAZI town liquor culture through on-the-spot investigation and literature review,and finds out the resource value and cultural connotation of DAGUJIAZI town liquor culture.By using IPA analysis method to determine the influencing factors of wine culture tourism development,the final ranking and results of the influencing factors of DAGUJIAZI town are obtained through assigning values to the influencing factors,and according to the ranking and results,the strategies for the in-depth development of wine culture from the perspective of cultural creativity are put forward :(1)Tourism resources have become an important factor limiting its development.Although the town of Da Gu Jia is famous for its Baijiu Town,its lack of cultural and customs,cultural details and cultural traditions has led to a weak radiation source in the market,and the attraction and diversity of the classic scale are relatively low.(2)The consumption ability of tourist source area is the positive factor of tourism development in DAGUJIAZI town.Among the factors influencing the development of wine culture tourism in DAGUJIAZI Town,DAGUJIAZI town has sufficient tourism consumption capacity because of its geographical location advantage near Shenyang.(3)The impact of policy support,wine recognition and cultural confidence on tourism development has not attracted people’s attention.(4)The implementation of catering services,the creation of wine culture atmosphere and the convenience of tourism transportation are the positive factors of tourism development in DAGUJIAZI town.