Evaluation Research Of Tourist Satisfaction On Ecological Grange In Yueyang

Under the background of booming rural tourism,eco-grange,as a model of eco-agricultural tourism,is an important force to realize rural revitalization.Ecology village on the basis of the ecological tourism,to the principle of ecological harmony,sustainable development in rural tourism resources as the carrier,farm tourism as the main management means to carry out the country,the agriculture,ecology and tourism integration development,ecological benefit,economic benefit and social benefit,mainly agricultural leisure Tours,positioning in the end,the high-end tourism market,let visitors away from the city blatant,nature,close to natural landscapes,appreciate pastoral scenery,picking the life experience of rural labor.Under the dual function of policy guidance and inspection demand,eco-grange has become a new tourism hotspot.However,as a famous cultural tourism city,Yueyang has abundant resources to develop rural leisure tourism,but in the increasingly fierce market competition,various forms of ecological grange emerge in an endless stream,and the development level is uneven.Perceived value,as a comprehensive evaluation of tourists’ perceived gains and losses of tourism environment,products and services in specific situations,is the source of gaining competitive advantages.In this article,through carding the related research of scholars at home and abroad,the Yueyang area four representative ecology village as the research object,to tourists perceived value as the breakthrough point,to build an ecological grange satisfaction index measurement system,as well as ecological farm tourists perceived value,satisfaction and loyalty model,the influence of the theory form including seven structure variables,28 observation of structural equation model,structure variables including ecological protection awareness,natural environment,humane environment perception,perception hardware facilities in perception,travel cost value perception,satisfaction and loyalty.In order to verify the theoretical model,a questionnaire was designed for the satisfaction of tourists in Yueyang ecological grange.Excel,SPSS22.0 and AMOS24.0 were used to analyze data statistics,decompose variables,and verify research models and hypotheses.The research results show that in the five big latent variables to influence tourists’ satisfaction,ecological protection awareness,natural environment perception,hardware facilities,travel cost value perception four latent variables have significant positive effects on ecological grange tourists satisfaction,travel cost value perception of significance in the visitors’ satisfaction is highest,followed by the hardware facilities,natural environment awareness and perception ecological protection awareness.Cultural environment perception has no significant effect on the satisfaction of tourists in ecological farms,while the satisfaction of tourists has a significant positive effect on the loyalty of tourist.Yueyang ecological grange generally has the following problems: ecological protection consciousness is not strong,the natural landscape is not high,the basic facilities are not perfect,leisure and entertainment projects are not interesting and rich enough,the economic benefits of catering and accommodation is poor,tourism products to be transformed and upgraded.In view of the above analysis results,finally put forward countermeasures and suggestions,in order to provide a certain reference for the ecological farm management with the same background in Yueyang ecological grange and even in the whole country.We should raise the awareness of grange ecological protection,raise the level of catering and sanitation conditions,improve the natural resources and landscape,reasonably price related products,improve the construction of infrastructure and supporting facilities,improve the quality of public services,and create distinctive tourism commodities and enrich the types of commodities.