Design Research On Graphic Design And Digital Artistic Expression Of Yi Women’s Clothing Visual Elements

In today’s society,more and more traditional cultures are translated into digital products and integrated into our lives.This way of combining traditional culture with digital products has shortened the user’s cognitive and emotional distance to digital products.In the actual application process,the combination of many digital products and traditional culture is only copied and moved through simple visual elements,lacking in-depth analysis and refinement of traditional culture,and did not follow the design principles of digital products in the translation process.Digital products have no cultural connotation and cannot reflect the essence of culture.How the traditional culture should be translated into digital art products is the focus of this article.The Yi people have created many material civilizations in the course of historical development.Among them,the most representative is the costume.The costume of the Yi people is called "history worn on the body",which has extremely high research value.Because of its special geographical location,the Liangshan Yi people retain the most original Yi clothing,and because of their unique shapes,rich colors,and exquisite patterns,they represent the level of dyeing,weaving,and embroidery of the Yi people,and reflect the cultural connotation of Yi clothing.Taking the clothing of the Yi women in Liangshan as the research object,I hope to understand the essence of the traditional Yi culture through the interpretation of their clothing,and explore the effective way of spreading the Yi clothing culture in the contemporary,so as to contribute to the inheritance and development of the Yi culture.The cultural translation mentioned in the article is a design concept.By decomposing and reconstructing traditional culture,and then revealing the cultural connotation contained in it,the concept of traditional culture is used to convey its cultural spirit.It involves the interpretation and extraction of traditional culture,as well as the design methods and processes of translating traditional culture into digital art products.The author investigates and analyzes the excellent digital products that exist in the market,combines the theory of cultural translation and design theory,and analyzes the processes and methods of traditional cultural translation in modern digital products from the three levels of cultural vision,behavior,and concept.Summarize the translation model of traditional culture.Finally,combining cultural translation theory and information and interaction design theory,a traditional cultural translation regeneration model is constructed.Taking the application of visual elements of Liangshan Yi women’s clothing in digital art design as an example,according to the cultural translation model theory,the color elements,pattern elements,and hidden cultural elements of Liangshan Yi women’s clothing were separately extracted,and the regeneration model was based on traditional cultural translation.The extracted cultural elements were applied to static graphic design and interactive design,and the beautiful life illustration design and Yiqing APP case of Liangshan Yi women were designed,which verified the feasibility of the model proposed in the article.