The Study On The Design Of Tang Dynasty Costume Digital Product And Cultural Communication

As the most developed and powerful dynasty in the history,the Tang Dynasty has created colorful material civilization.Influenced by open and inclusive political and cultural policy,Tang Dynasty costume develops artistic characteristics like distinct shape,rich color and exquisite pattern.Besides,it carries excellent workmanship and aesthetics including dyeing,knitting and embroidering of Han people’s traditional costume,which reflects cultural connotation of Chinese Han people’s traditional costume and plays an important role in the history of Chinese costume development.However,with the development of times and innovation of costume,less and less Chinese traditional costume elements are reflected in modern society and people lack their recognition for cultural connotation of Chinese traditional costume,so the traditional costume is increasingly away from the public’s daily life.In order to increase the public’s cognitive level for traditional costume culture and to explore effective methods of traditional cultural communication,the paper takes Tang Dynasty traditional costume as a research object to carry forward and promote traditional Chinese costume cultural connotation by digital product technology.Firstly,steps are taken to study and analyze the documents and picture recorded in Tang Dynasty costume and to conclude Tang costume at different stages.Besides,the structure,pattern and dyeing technique of Tang Dynasty are analyzed and the historical position of Tang Dynasty costume and its influence in the later apparel industry are summarized.Then,approaches are taken to analyze the reason why the traditional culture isn’t promoted in modern times.Based on the development of the contemporary new media technology,the necessity and feasibility of Tang Dynasty costume digital product for carrying forward traditional costume culture are concluded to come up with the design concept and method of Tang Dynasty costume digital product.Secondly,in terms of communication,steps are taken to discuss the theoretical basis that the traditional culture is disseminated by Tang Dynasty costume digital product.Based on this,the design philosophy of Tang Dynasty costume digital product is established.By gathering and re-arranging Tang Dynasty costume materials,using Hbuilder and combining Ionic Framework and AngularJS Framework,Tang Dynasty costume cultural elements is digitally exhibited,and interaction experience is added to the product so as to aesthetically beautify the interface of the product and complete the design concept of Tang Dynasty costume digital product.Lastly,usability test of the product should be completed.According to the flow sequence of Tang Dynasty costume digital product,the testee has the experience.Emphasis is given to such aspects of the product like innovation,interactivity,aesthetic and communication effects.Feedback data of the testee is analyzed to draw a conclusion.By intensively studying the reference related to the topic,the paper has the research approach and makes the strategy of Tang Dynasty costume digital product clear.In addition,the paper combines cultural theory background,digital product technology and user experience psychology to study and prove.It’s hoped that all these can be conducive to carrying forward and promoting Tang Dynasty traditional costume culture connotation.