| China is the earliest country in the world to discover and utilize tea,and tea tree resources are also very abundant.Based on these tea material resources,the unique Chinese traditional tea culture established is an important part of the Chinese traditional culture.Spreading tea culture has a positive effect on promoting Chinese traditional culture to the world and improving cultural soft power.However,in today’s constantly developing technology,how to combine the promotion and dissemination of traditional culture with it requires more thinking and exploration.This article conducts research on this issue according to the following content.1.Basic theoretical research.This paper studies Chinese tea culture and cultural factor extraction theory through literature research.It is found that tea culture is insufficient in promotion and dissemination.After reading the case of design practice guided by the theory of factor extraction,the research idea of applying the method of cultural factor extraction to the design of traditional tea culture was clarified.Explore the digital presentation of traditional tea culture.2.Tea culture factor extraction and weight model construction.On the basis of previous research,this paper analyzes and extracts tea culture from five aspects of tea,tea ware,tea people,tea art and tea language,and obtains 59 main cultural factors.Then an analytical model based on the analytic hierarchy process was constructed,and experts of tea culture were invited to compare and score the importance of cultural factors at different levels.Based on the scoring results of 26 experts,the weight of each cultural factor is calculated,and then the identifying design elements are scientifically and rationally mined and refined to support the follow-up interaction design practice.3.Interaction design Practice.This article conducts user research through a questionnaire survey to clarify user needs.Determine the basic functions of the application through competitor analysis and user research results.According to the weight calculation results of tea culture factors,determine the design focus and visual design specifications of interaction design.Design an interactive product that includes two modules:tea art step learning and tea culture basic knowledge introduction,and conduct tests to verify the design results.In this paper,the fuzzy and general tea culture is decomposed into specific characteristic factors by establishing the factor extraction framework of tea culture.The relative importance of each factor is calculated through qualitative assignment,and the factor design library of tea culture is obtained.Based on this,the design practice is carried out,providing new ideas and methods for the digital inheritance of tea culture. |