Research On The International Development Strategy Of CNOOC A Company

As China's largest offshore oil and gas producer,CNOOC's business covers China's waters and extends to a number of countries and regions.As the main energy technology service company of CNOOC,A company has gradually become the leader in the domestic energy technology service market.At present,enterprises are increasingly saturated in the domestic market,the focus of development is gradually closer to the foreign market,under the premise of its own cost advantage,how to quickly keep up with the pace of development of the international market,develop a wider range of customer resources group,promote the rapid and stable long-term development of enterprises,is the core problem of enterprise development.As the global economic development,enterprise development trend of globalization is more and more obvious,only for those routes,the enterprise on the internationalization development,to improve the enterprise's own development management model,to keep the enterprise in the new market environment and competition situation own core competitiveness and competitive advantage.With the rapid development of the oil and gas industry,the energy technology service industry is facing the opportunities and challenges of internationalization and global market development.Based on the author's CNOOC company A as the research object,from the basic information of the enterprise,and then analyze the overall energy technology service industry,with the analysis of enterprise and industry as the foundation,using PEST analysis and SWOT analysis method,the relevant environmental background of the enterprise is analyzed,at the same time to evaluate the advantages and disadvantages of enterprises and the internal and external environmental factors,and then according to the scope of business enterprise,use of IFE and EFE matrix analysis to scores of corresponding internationalization development strategy,to determine the strength of strategy and choice.Based on human resource management,services,investment,operating three main aspects of the strategic choice and the recent,mid,and long-term strategic planning,it is concluded that the three stages of the corresponding strategy implementation,and from the cost of capital and goods and materials supply and management level of internationalization strategy and human resources are two major aspects of planning ground guarantee measures are analyzed,mainly adhere to the group of authors efficiency measures at the same time,to develop new in the procurement and supply system of the global market;The existing management system was reformed internationally,new elements,KPIs and performance appraisal were introduced,and solutions were provided to some problems that might be encountered on the way of internationalization development of the enterprise.In conclusion,a scientific development strategy for the enterprise's internationalization that conforms to the development direction of the group was gradually formed.