The Study On Marketing Strategy Of Baby Diaper Products Of P Company

Opportunity and risk both exist in baby care products industry,competition becomes more and more intense.As a foreign diaper brand,P company is facing unprecedented test,certain problems also appear in marketing strategy,including blurry product positioning,inaccurate precision target consumer groups,ineffective traditional marketing way,etc.Facing such an industry situation,it is necessary for P company to analyze the marketing environment carefully,find out its own advantages and disadvantages,integrate the key factors of marketing,and adopt more effective marketing approaches to help the company maintain its market shares and enhance its brand competitiveness.Based on the SWOT analysis method,the STP and 4P theories,the thesis analyzes the current marketing strategy and existing problems of P Company firstly,then analyzes the external marketing environment,knows about macro-environment,gains insight into industry trends and changes in consumers' behaviors.Then combined with internal environment,capabilities of P company as well as weaknesses are discussed.It makes sure of advantages,disadvantages,opportunities and threatens,summarizes the strengths and short comings of P company.The thesis furtherly clears about Marketing direction,optimizes the target market and product positioning,puts forward the solutions from four aspects: product,channel,price and promotion,and forms marketing strategy and the suggestions with practical significance finally.In the rapid development of the Internet and more frequent fluctuations in the industry,this thesis takes the theories related to marketing as the theoretical basis,combines the actual development situation of diaper brand P,with theoretical knowledge,formulates marketing improvement strategies that are more adaptable to environmental changes.the marketing suggestions in this thesis not only provide guidance for P company in the future,but also have reference value for the future development of foreign daily chemical enterprises in the domestic market.Only by adopting marketing strategies according to local conditions and adjusting marketing methods in time,can enterprises develop stably and sustainably.