Research On Precision Marketing Strategy Of H Mother And Baby Products Company In The Era Of Big Data

In the context of big data,the marketing activities of companies in the market have also undergone significant changes.The big data formed by users' consumer behaviors and consumption habits,etc.,realizes the accurate marketing of enterprise products and meets the consumer market through cloud computing.demand.In recent years,China's policy of family planning has been appropriately liberalized,and "second-born child" has become the choice of many families.This has also promoted the rapid development of the sunrise industry in the maternal and child industries.At the same time,the market for maternal and child products has become increasingly fierce.Under this background,many companies in the maternity and baby industry began to explore more accurate marketing models that use big data in cloud computing to increase the satisfaction of their products and brands in their target customers so as to increase market share.This article uses the strategy of precision marketing of H Maternity Products Inc.in recent years as a case study.Based on the definition of precise marketing in the context of big data,it uses literature research methods,questionnaire research methods,and other research methods.The current situation of precision marketing under the background of H Maternity Products Corporation's big data is analyzed;STP and 4P theories are used to analyze the existing marketing strategies of H Maternity Products Company;and the underlying causes of the problems are analyzed;The problems of product companies in the precision marketing strategy,such as unclear positioning,serious product homogeneity,abuse of marketing strategies and other issues,combined with the actual development of the company,targeted to put forward operational strategies and suggestions.The research aims to improve the precision marketing ability of H Maternal Products Company in the context of big data,and the relevant recommendations have certain reference value for formulating corresponding policies for the maternal and infant product industry.