Research On Marketing Strategy Of Zhengzhou Easy Orange Products Company Based On 4V Theory

In the process of continuous economic development in China,printing industry has become an important force in industrial upgrading and economic development,and plays an increasingly important role in the development of high quality in China.At present,under the influence of economic development and industrial environment,the printing industry has been shifting to the central and Westernregionsand the printing industry in Central Plains has developed rapidly.Zhengzhou Easy Orange Packaging Products Co.,Ltd.is a printing enterprise with packaging and printing as its main business.Although it has made some achievements,there are some problems in the process of market operation,such as backward marketing concept,low quality of professionals,insufficient product innovation and so on.The profit of products is declining year by year.In addition,labor costs and raw material prices are rising year by year,and there are some vicious and irrational competition in the market.These problems and difficulties have impacted the business of Zhengzhou Easy Orange Packaging Products Co..Ltd.In the market economy environment,the marketing of enterprises is the key to the survival and development of enterprises.How to formulate marketing strategies suitable for enterprises and obtain better profit returns is particularly important.This paper takes Easy Orange Packaging Company as an example,using the systematic theory of marketing strategy,by analyzing the marketing status quo,market environment and 4V marketing theory,puts forward the marketing strategy and safeguard measures of the company,in order to provide reference and reference for the marketing management decision-making of the same type of enterprises.