Research On The Marketing Strategy Of J Company's LNG Products

With the continuous introduction of environmental protection policies in recent years,the implementation of “coal to gas” has been greatly enhanced.What followed was the relatively open market access and the introduction of more competitors,which allowed the market to compete fully.LNG is liquefied natural gas,which greatly saves the storage space and transportation cost of natural gas,and is a high-quality clean energy alternative to coal.At a time when economic growth is slowing down,how to adjust excess energy and tap potential market demand is particularly critical.The country has launched the “Blue Sky” plan,and the LNG business will surely receive greater government support in the market.It is particularly important to use any marketing strategy to expand LNG business.J company must adjust its original marketing strategy for its core competitiveness and external environment.However,the wrong adjustment will also threaten the normal operation of the original business,thus affecting the business performance of the company.This paper analyzes the core competitiveness of J company's internal products and the external business model and environment by using the predecessor's Porter's five-force model,marketing combination 4P theory,PEST analysis method and SWOT enterprise analysis method.Summarizing the advantages of J company,and combine the opportunity to get the best development mode,while avoiding the shortcomings and threats of the company,and determine the "market development and technology development priority development" as the marketing strategy.In addition,it is necessary to continuously improve the quality and capabilities of the company's services,and to make J company a world-class LNG energy brand.The conclusion of this paper is that J Company has provided the necessary theoretical basis and suggestions for the industry's competitive advantage in the continuous and steady development of LNG business,including the integration of LNG industry chain,facilitating the operation of canned car loading,and developing a new LNG application market.Such measures provide reference for the development of the same city gas enterprises in the country and have certain theoretical value.