Research On The Packing Design Of Chinese Rice Wine Called “Peng”NvErHong

In the context of rapid economic development,material life has greatly improved,great changes have taken place in consumers' consumption concepts,they are not only satisfied with the basic properties of commodities,on this basis,consumers began to pursue the spiritual concepts and culture of the emotional value attached to the goods.As the traditional culture of our country,wine culture has a very rich cultural heritage.Nowadays,as a traditional industry,the competition in wine market is very fierce.Through long-term development,different brands and different types of wine products emerge in endlessly.As one of the three ancient wines in the world,rice wine,which is unique to Chinese traditional wines,has high efficacy,mellow taste and moderate price,but its development is not very satisfactory.The reasons are as follows: The packaging form of jars and jars is single and old,which can't meet the consumer's increasingly diverse demand.Secondly,the rich emotional significance of "Nv Er Hong" wine has not been deeply explore.In order to stand out from the competition of many similar products and attract consumers to purchase,in addition to the category,brewing method,taste and other attributes of wine products,the packaging design of alcohol products and the emotional value behind it are very important.This article will break through the function and propaganda significance pursued in the traditional packaging design of alcohol products,and reflect the intrinsic value of alcohol products in the packaging design from the emotional transmission of packaging design,so as to meet the spiritual pursuit of consumers.Make full use of the knowledge of semiotics,color science,brand science,aesthetics and other related aspects,in order to achieve the organic unity of "Peng" Nv Er Hong packaging design,function and emotional appeal.