Cultural And Creative Packaging Design Of Changsha Dialect Themed Rice Noodles

Regional culture is the mainstream trend of future design.Dialect culture,as an important expression of regional culture,reflects the cultural attributes and social characteristics of users.One of the effective ways to preserve this distinctive local culture is to integrate it into the market.With the increasing popularity of tourism consumption in Changsha,the market demand for hand-accompanying gifts with Changsha characteristics is also increasing gradually.At the same time,in the context of the growing number of people with the new consumption habit of "one-person food",the market of prepackaged convenient food continues to grow,and products to meet the diversified and personalized needs of consumers emerge one after another.First of all,this topic analyzed the application status of Changsha dialect in rice noodle packaging at home and abroad,as well as the status of regional characteristic packaging products,to find a breakthrough point.Secondly,the value of Changsha dialect culture and rice noodle culture is analyzed to find the combination point.This paper summarizes and sorts out the ways in which Changsha dialect is used in Changsha rice noodles,a regional characteristic food,and applies it to the packaging design of Changsha rice noodles pre-packaged food by reproducing it in the form of visual symbols.Exploring the various application forms of dialect in packaging and the visual presentation principles of rice noodle packaging.Finally,the cultural and creative packaging design of rice noodles themed in Changsha dialect is completed.Through different forms of visual language presentation and graphical expression of dialects,the cultural,interesting and practical packaging of rice noodles is enhanced to meet the needs of consumer groups in various aspects.This project combines the dialect part of the traditional culture of Changsha with the rice noodles,which is a special food of Changsha.It firmly grasps the regional characteristics of Changsha,aiming to realize the common development of the two by combining the dialect culture of Changsha with the traditional food.The use of packaging products into the market for sales of the communication channel,packaging as a carrier to let more people understand Changsha dialect culture through visual language,is conducive to the cultural inheritance and development.