Interesting Packaging Design Of "Sleek" Brand Wig

With the prosperity of the current society,the fashion consumer goods industry develops rapidly,and consumers’ aesthetic requirements for packaging are also increasing day by day.Wigs as a new fashion consumer goods,by more and more consumers.In the market competition where quality and style tend to be homogenized,consumers are no longer satisfied with external material needs,but tend to meet the spiritual needs with personalized aesthetics,among which young consumer groups are the first to bear the brunt.In the selection of wigs,not only the material,price,brand and other aspects of the wig will be concerned,wig packaging design if it has eye-catching visual tension,can meet the aesthetic interest of consumers,bring emotional pleasure experience,will also become an important factor to promote product sales.In the first chapter,this topic analyzes the background of wig packaging design,the status quo of wig packaging design at home and abroad,summarizes the deficiencies and innovation points in this kind of product packaging design;In the second chapter,the "Silike" brand concept and packaging design status quo,and redetermined the wig packaging interesting design positioning,analysis of the fusion of interesting design concept and wig packaging;In the third chapter,with a kind of innovative thinking to think about the "Silike" brand wig fun packaging design,according to the data survey selected consumer favorite or the pursuit of several characteristics of the character image characteristics,people are familiar with several celebrity images as inspiration for its fun design;In the last chapter,complete the task "silk beautiful can" brand interesting packaging design,as the main expression in the style of pop performance interest,through the interest in the wig packaging design application performance,reinforce wig packaging of humor,fun,fashion,meet the demand of consumer groups for new spirit of packaging design,material and spiritual double to satisfy the condition.The research focus of this topic is to explore the application performance of interest in wig packaging design,in order to enhance the added value and market competitiveness of "Silike" brand as the main purpose.