Research On Tea Packaging Design Based On Chaoshan Tea Culture

Phoenix single cluster tea,as one of the oolong teas,although popular,only accounts for a small portion of its sales and reputation among numerous tea products.At present,the packaging design of Fenghuang single cluster tea in the market is also only focused on the most traditional tea element extraction and the decoration design combining words and color blocks.This topic is based on Chaoshan tea culture and Fenghuang single cluster tea as the core of the design research.With Fenghuang single cluster tea packaging as the main carrier,Gongfu tea in Chaoshan tea culture is extracted to add cultural connotation to Fenghuang single cluster tea packaging,This can not only reflect the product characteristics of Fenghuang single cluster tea,but also highlight the regional characteristics of Chaoshan tea culture,and help consumers better understand the essence and connotation of Chaoshan tea culture,so as to enhance the market value and cultural connotation of Fenghuang single cluster tea,while achieving the goal of inheriting and promoting tea culture.This topic focuses on how to organically combine Chaoshan tea culture with modern tea packaging design to effectively enhance the market share of Fenghuang single cluster tea.This thesis first expounds the Chaoshan tea culture and the naming and brewing procedures of Chaoshan Gongfu tea,and describes the origin and characteristics of Fenghuang single cluster tea.Based on the current situation of packaging design in the Phoenix single cluster tea market,the existing problems in tea packaging were proposed.Then,taking Chaoshan tea culture as the starting point,this thesis explores the application of tea culture in Fenghuang single cluster tea packaging design,and puts forward the importance of integrating Chaoshan tea culture characteristic symbols into tea packaging design.Finally,the packaging design of Fenghuang single cluster tea under Chaoshan tea culture was designed.This thesis focuses on the innovative design scheme of integrating Chaoshan tea culture elements into Fenghuang single cluster tea packaging,which provides new ideas and practical experience for the development of tea culture industry and packaging design.In the process of exploration,I have been well trained in academic theory and practical application,which has certain research significance in the inheritance of tea culture,the development of tea industry,the innovation of packaging design and other aspects,and has made positive efforts for the spread and development of Chaoshan tea culture.