The Integration Of Jin Culture In The Design Of Liquor Packaging Container

With the rapid development of society, people’s life style and consumption idea have taken place great changes. As the competition of product market is increasingly fierce, the packing container of liquor present the bloom. But the phenomenon of homogeneity product packaging has become more serious on the market. Higher request is proposed by many enterprises on the product packaging design. And they also try to explore a new solution. Therefore,excavating of regional culture in product packaging value, to enhance value-added products and enterprises, is an development direction.The people of Jinyu region create a large number of inexhaustible spiritual and cultural wealth,which are rely on their hard-working hands and wisdom. If we can effectively integrated the culture of Jin into the packaging container design of liquor, some defects will be made up. And at the same time, the market share of enterprise will be expanded. This article will use the methods of literature research, field survey method, case analysis and the empirical approach, which are used to explore the value Jin’s culture in liquor packaging container design. By such a method, to provide a new design direction for Jinyu liquor packaging. In addition, the exploration has significance for the increase the value of liquor, and enhance the reputation, and expand the product sales market. And the culture of Jin will be carried forward.