Packaging Design Of Dough Sculpture Culture

Against the backdrop of the rapid improvement of China’s comprehensive national strength,the public’s attention to traditional Chinese folk culture is constantly increasing.The dough sculpture culture is one of the cultural treasures in China’s traditional folk culture.The emergence and development of the dough sculpture culture cannot be separated from the emergence and development of the dough sculpture.The development of the dough sculpture has a long history,and has been the material and spiritual food of ordinary people throughout the long history of our country.The interaction between people and the dough sculpture has resulted in the dough sculpture culture.As one of the important branches of dough sculpture in the Central Plains,Gujia steamed buns in Shenqiu,Henan Province have high cultural,aesthetic,and artistic values.In the context of the rapid iterative updating of products in the current market and a variety of novel promotional channels,the development of Gujia Huamo in Shenqiu,Henan Province,as a traditional handicraft and cultural product,is low.How to better develop the sales channels of Gujia Huamo,inherit and promote the Gujia Huamo and dough sculpture culture in Shenqiu,Henan Province,and keep it up with the times is the focus of this paper.This article takes the dough sculpture culture as the research object,first of all,excavates and sorts out the historical evolution,development process,and current situation of the dough sculpture culture,summarizes the development characteristics of the dough sculpture culture and the current development status of the dough sculpture culture,and systematically studies the historical origin,production techniques,artistic characteristics,modeling characteristics,aesthetic characteristics,and cultural connotations of the Gujia Huamo in Shenqiu,Henan Province,Summarize and summarize the unique artistic charm and cultural characteristics of Gujia Huamo in Shenqiu,Henan Province.Then,taking packaging design as the starting point,research the current development status of packaging design for dough molded handicraft products and relevant successful cases,and summarize them,analyzing the development trend of packaging design for dough molded handicraft products.Finally,through field research and questionnaire research,we analyzed the integration of traditional dough sculpture product packaging design and modern visual design,as well as the transformation path of traditional elements.Then,we extracted and simplified the visual elements in the flower bun,applied the flower bun element in modern illustration design,and designed the packaging design of the Gujia flower bun series in Shenqiu,Henan.Provide new design ideas for the inheritance and promotion of Gujia Huamo in Shenqiu,make packaging a bridge between the public and Gujia Huamo culture,and provide new ideas for the inheritance and promotion of dough sculpture culture and other traditional folk culture in different regions.