Study On The Development Of Youth Costume Style From The Perspective Of ACG Subculture Environment

ACG(Animation,Comic and Game)subculture,which takes comics,animation,games,etc.as the communications media,has formed a kind of unique cultural value system and lifestyle in the youth group,which is the result facilitated by the common expression of feelings of the younger generation and the "Internet Plus" of the times.The cultural value system and lifestyle,which are formed under the perspective of ACG subculture environment,have altered the thoughts and ideas of Chinese contemporary youth imperceptibly,especially the influence on the aesthetic consciousness and consumption concept of youth,and gradually formed a sort of ACG style of costume with distinct characteristics.The barriers in the field of ACG and fashion are gradually being broken and recombined,which not merely opens up an enormous market of ACG style of costume,but is a kind of inexorable tendency of cultural blending from all walks of life as well.Therefore,it's of great significance for the cross-disciplinary and cross-professional research of the costume industry and ACG industry.As a result of this,taking ACG subculture as the original point,this article first elucidates ACG subculture concept,transmission way and cultural features;secondly,through the investigation of ACG subculture youth costume,this article generalizes and summarizes the forming reasons,classification and characteristics for youth costume under the influence of ACG subculture;thirdly,it discusses the visual symbols and psychological pursuit of youth costume under ACG subculture;finally,in combination with our country's social reality,this article proposes some thoughts and proposals on the future development of ACG subculture youth costume,which has profound value significance for costume designers and the entire costume industry.