Research On Interaction Ritual Chains In QQ Network Community Of ChenDu's HanFu Movement

"Chinese Renaissance,Clothing First",the Hanfu Revival Movement,which was born in the early 21st century,promoted the Chinese fine traditional culture including clothing culture by promoting the Hanfu revival.From being questioned to being gradually accepted,the development road of more than ten years is still vigorous despite the turbulence.Since 2016,the number of Hanfu fans has maintained high growth year after year,showing a brighter future.As "the first city of Hanfu",Chengdu has a leading role in the revival of Hanfu throughout the country.This research analyzes the interactive rituals of the Hanfu network community in Chengdu from the perspective of the interactive ritual chain theory.Through the research method of combining participatory observation and interviews,it sorts out the elements of the interactive ritual chain of the Hanfu movement in Chengdu,and forms The process and the results produced are used to explore the driving force of the continuous development of the Hanfu movement in Chengdu.Research has found that the interactive ritual chain of the Hanfu Movement in Chengdu takes QQ group as the main point of interactive rituals.With its real-time interaction characteristics,a huge member base,the drive of active members,and the information expression effect of non-text symbols,Hanfu Network Service The physical "virtual presence" of group members in cyberspace can also form a state of emotional sharing between members,which provides a basis for the formation of an interactive ritual chain;at the same time,it actively promotes interaction with outstanding traditional culture as the focus of attention,and spreads it in interactive rituals Excellent traditional culture ensures that the Hanfu Movement in Chengdu always takes the promotion of excellent traditional culture as its purpose;in addition,it helps community members to gain group recognition by means of identity restrictions,strengthens their sense of belonging to the community,and strengthens the community In order to help community members form a large number of continuous interactions in the QQ group,and form a chain of interactive rituals,it will promote the continuous development of the Hanfu movement in Chengdu.The Hanfu Movement in Chengdu is actively advancing on the road of promoting excellent traditional culture.It is desirable to guide community members to form interactions with excellent traditional culture as the focus.In the future development,more attention should be paid to enhancing the positive impact of interaction.