Research On The Design Of New Media For "Hanfu" Culture Popular Science Communication

As one of the representatives of the traditional culture of the Han ,Hanfu has not become the symbol of the costume of the Han at present,and there are disputes over the ownership in some Asian countries.The reason is largely that the knowledge of the costume of the Han has not been widely popularized.At present,it is the era of the rise of new media.When new media replace old media and become an important way to obtain information in People’s Daily life,the popular science of Hanfu also has a new carrier for easy dissemination,and the popular science of Hanfu culture and knowledge is imminent.The first part of this study mainly introduces the research background,purpose,significance and research methods of this paper.The second part first defines the concept of Hanfu,briefly describes the historical background of Hanfu,and sorts out the basic form,system and name of Hanfu in the popular science content of Hanfu.In the third part,the current situation and deficiencies of the culture popularization of Hanfu are summarized by analyzing the content related to Hanfu on different new media platforms,which provides reference for future design.The fourth part is the design of the combination of short video animation and H5 based on The History of Chinese Clothing.The fifth part is through the analysis of the current hanfu industry.According to the restored image of Hanfu,a series of IP images and derivatives of Hanfu dolls are designed.Different from the current commodity dolls,the way of wearing Hanfu is applied to the dolls,and the names of Hanfu and characteristics of Hanfu of different dynasties are marked with image cards to achieve the purpose of popularization of science.It is the summary of the research as well as the shortcomings and prospects of the research.Based on a large number of literature research related to Chinese clothing,combined with the analysis and summary of the advantages and disadvantages of the current new media popularization and communication content,this paper created a series of short animated videos of "Chinese clothing knowledge",and designed the illustrated IP character images to carry out the popularization and communication of Chinese clothing culture with H5 as the carrier.It is hoped that the theoretical analysis and design work of this paper can provide some inspiration and continuous innovation for the future research on popular science dissemination of Chinese clothing and related content of short video creation on new media platforms.