Study On The Protection And Utilization Of Intangible Cultural Heritage From The Perspective Of Rural Revitalization

At present,the country is vigorously carrying out the rural revitalization strategy,"adhere to the comprehensive rural revitalization" has become the main keynote of the present stage of rural development,among which,industrial development and the construction of rural customs and civilization is a very important part.As a unique spiritual symbol inheriting China’s traditional rural folk culture,intangible cultural heritage has been rooted in China’s rural cultural soil for a long time.It is closely related to the daily life of villagers,and has a wide audience base and natural affinity.The protection and utilization of intangible cultural heritage is in close agreement with the requirements of the development of rural industries and the construction of rural customs and civilization,and has become a new driving force for China’s rural revitalization.To protect the non-material cultural heritage resources in a reasonable manner and comprehensive utilization can fully effective use of the intangible cultural heritage itself contains the important historical value,cultural value and economic value,can by showing rich rural residents’ spiritual and cultural life,activities and use of traditional skills development scale of cultural industry,led the villagers to work,improve the level of the economic income of villagers,So as to better promote rural revitalization.At the same time,the rural revitalization strategy attaches great importance to the field of intangible cultural heritage,which also provides a new development space for the protection and utilization of intangible cultural heritage.There are many kinds of intangible cultural heritages in Heyang County with a long cultural history.As one of the outstanding representatives of the intangible cultural heritage of Heyang County,paper-cutting has broken the original limitations in the long-term protection and utilization process,and helped the local rural revitalization through various ways such as cultural activities in the countryside,paper-cutting skills training and "intangible cultural heritage on campus".Ho Yang paper-cut,for example,this paper mainly USES the interview method,convolution Yang paper-cut protection using interview involved in different subject object,summarizes the current protect and exploit the ho Yang paper-cut status and the revitalization of the promoting role in the country,and based on the actual situation,analyze its existing problems of protection using mode,explore the cause of these,By exploring the highlights and shortcomings in the process of the protection and utilization of Heyang paper cutting,we hope to put forward targeted countermeasures and suggestions for the protection and utilization of intangible cultural heritage,so that it can play a better role in the rural revitalization.The research shows that in the long-term protection and utilization of Heyang paper-cut,the villagers’ economic income has been effectively increased,and the construction of local culture and civilization has played a positive role.However,due to the deviation of local cultural value,the weak construction of platform space,the insufficient setting of special funds,the imperfect intellectual property protection system and other reasons,There are some problems in the protection and utilization of heyang paper-cut,such as serious funding gap,loss of inheritance talents,limited development field and low competitiveness of products.In order to better protect and utilize the intangible cultural heritage and effectively help local rural revitalization,we can make the protection and utilization of the intangible cultural heritage continuously "empower" the rural revitalization through the government organization and guidance,the active cooperation of colleges and universities,the revitalization of rural resources,and the effective operation of industries.