| In Boxing County,Binzhou City,Shandong Province,a popular saying goes,"Basket weaving feeds nine people." Straw weaving is one of the oldest weaving crafts in China.Straw weaving technology has a history of at least nearly ten thousand years,used to be an important production and living appliance in human life.However,the development of society and the changes in people's lives.New materials and techniques are emerging one after another,and straw woven products are gradually being replaced by modern social products.After visiting Wantou Village in Boxing County,it was found that many straw woven crafts operators are no longer engaged in this industry,and the rural woven straw products economy is in a recession.Wantou Village is under the jurisdiction of Jinqiu Street.In Shandong Province Intangible Cultural Heritage Month in 2020,the Shandong Provincial Department of Culture and Tourism named and announced the second batch of typical streets in the province "Intangible Cultural Heritage Helps Alleviate Poverty and Promote Rural Revitalization".Jinqiu Street,Boxing County was successfully selected.In January,at the launching ceremony of the province's intangible cultural heritage month,Jinqiu Street was officially awarded a license.As a student majoring in art and design,the author tries to make a systematic design from the perspective of cultural and creative products with straw weaving as the theme,study and analyze the existing products,and integrate the cultural characteristics of Wantou Village.Trying to use the design of straw-made cultural and creative products as the carrier to spread the local characteristic culture,develop the local economy,and contribute to the revitalization of the local village.Handicraft skills are gradually passed down in people's production and life.To some extent,it is not regarded as a work of art.In the design practice of this subject,the village should be visited in depth and communicate with the villagers through methods such as conversation and question-and-answer methods.And through data collection,case analysis and other methods,explore the composition of cultural and creative products that cater to the tastes of the public,and design cultural and creative products that cater to the public's aesthetics.Although the design of cultural and creative products is the designer's own understanding of the theme and the expression of emotions,it should not just blindly pursue the designer's own preferences.If it is only designed in a wishful thinking,it will not be able to cater to the public.Tasteful products will only become the expression of the designer's thoughts,and cannot be transformed into products with high sales and excellent reviews.Due to the limitation of time,this topic can only carry out creative design of the product,and sales,circulation will be the next follow-up and investigation problem of the author.Through investigation,design,circulation,and feedback,the economic value of the product is gradually realized,and the rural revitalization of Wantou Village is gradually promoted with culture and creativity as the driving force.Traditional craftsmanship and modern aesthetics seem to be far apart,but they are connected to each other.To design products with traditional culture,designers are required to extend one hand to tradition and the other to modernity.The craft of straw weaving is different from other products.The characteristic of hand-made makes it different from products made by other machines.Keep hand-made skills,keep the spirit of craftsmanship,careful,dedicated,focused.As the old saying goes,"The finest diamond must be cut;People do not learn,do not know ".Handicraft products are made by craftsmen,and the utensils also contain the craftsman's temperature and spirit.The world's high-end fashion,luggage and watch brands still retain hand-made products.The chief shoemaker of the international brand Chanel believes that all hand-crafted skills are taught by word of mouth.While imparting skills,inherit the spirit and culture.The reason why this topic inherits the grass weaving handicraft of Wantou Village is that the author has realized the importance of its inheritance.From the perspective of daily life,the author returns to nature and liberates the exhausted body and mind in the fast times.In this paper,the design of cultural and creative products of intangible cultural heritage straw weaving in Wantou Village of Boxing County was taken as a practical case.After analyzing the advantages and disadvantages of the design cases of excellent intangible cultural heritage cultural and creative products,the design of cultural and creative products was carried out on the basis of sorting and analyzing the existing straw weaving products and folk culture materials of Boxing County and Wantou Village.The specific contents and steps are as follows:First,the existing straw weaving products in Wantou Village,Boxing County are classified and analyzed to extract elements that can be applied to cultural and creative products;Secondly,collect local folk culture materials to inject the strength of characteristic culture into the design of cultural and creative products.Thirdly,starting from the characteristic culture of Wantou Village and combining with the product positioning,we extracted the cultural and creative name of this subject.Fourth,to find appropriate design methods,build product systems,to create a series of products.In order to promote the rural revitalization of Wantou Village by cultural and creative products. |
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