The Application Of The Ghanaian Adinkra Symbols In Jewellery Packaging Design

The study investigated the application of Ghanaian Adinkra symbols in Jewelry package design.In addition,the study also explored the explanations for the low application of Ghanaian Adinkra symbols in jewelry package design in Ghana.The study employed a qualitative and quantitative research method to investigate the topic.An interview guide was the main instrument used.Using the purposive sampling technique,twenty(20)participants were selected and interviewed across a variety of demographic data.The participants comprise jewelry designers,jewelry sellers,and customers.The majority of the participants had tertiary education with over 10 years of experience in the Adinkra symbols and jewelry business.The study focused on five popular Adinkra symbols(Akoma,Nkyinkyim,Gye Nyame,Mmusuyidee,and Osram ne Nsoromma)in Ghana.The empirical outcomes showed that Adinkra symbols are rarely applied in jewelry package design.The results also showed that low recognition in the Ghanaian market,high cost of jewelry with uncertain demands,little knowledge on the essence of packaging were the main reasons for the low application of Adinkra symbols in jewelry package designs in Ghana.The study also placed together various creative package designs for jewelry,employing the Adobe Photoshop software as a tool,by the inspiration of the sampled adinkra symbols to achieve aesthetic value,increase the market value for the pieces of jewelry,and promote the culture across borders,whiles encouraging the designers to inculcate the usage of the Ghanaian Adinkra symbols.