The Application Of Square Paper-cut In The Design Of Special Local Packaing In Heilongjiang

With the reform and development of social and economic system,the form of commodity economy has changed.Packaging design should have the ability to analyze and look forward to the market from the perspective and thinking.Packaging design is a direct way to reflect the combination of technology and art and play a role in the commodity economy.The commodity characteristics and information transmission shown through packaging design are the propaganda means that the market is keen on.China's packaging design language and form are also constantly changing,in order to fit The Times and market,practice the development of commodity economy,packaging not only as a form of commercial products,but also a visual embodiment of formal beauty in life.Packaging design through the development of recent years,is also a very important part of the field of modern design,its evolution and trend,but also a symbol of the evolution and trend of the commodity economy market,so packaging design whether concept,or specific social application practice,are the real embodiment and expression of the form of contemporary design.After the development of China's packaging design in recent years,in order to adapt to the needs of the present people and society,on the basis of the original design,not only more integration of traditional Chinese culture,reflects the rich regional characteristics,but also in the design of thinking shows a very diversified language.Not only for the local development is very beneficial,but also successfully entered the foreign market,showing a strong Chinese wind.There are numerous forms of packaging design and various ways of expression.Through practical application,it enriches the design level and promotes the development of design as a whole.As an intangible cultural heritage of Fangzheng County,Heilongjiang Province,the evolution and inheritance of Founder paper-cut art in the past one hundred years,from simple patterns to pictures full of tension,from rich stories to unique artistic emotional expression,are all in the process of creation,changed the original thinking mode,and integrated the mark of The Times.It is not only appealing,but also very interesting.It is natural and generous.People who have seen Fang Zheng's paper cutting will be attracted by its unique composition and strong local feeling.The theme selection of the creation is based on the real life of the people of Fangzheng County,combined with the local culture transformed into.The theme of Founder paper-cut art is closely related to the culture of agricultural products in Longjiang.It combines culture with art,infuses culture into the market,promotes the dissemination and development of culture,and enhances the output rate of commodity economy and the degree of market recognition,so that the design plays its role.The purpose of studying Founder paper-cut is to extract useful design concepts for packaging design from the cultural elements of Founder paper-cut,expand the analysis from the aspects of structure,color,material and performance techniques,and design the packaging with the unique temperament of Heilongjiang agricultural products.The paper cutting art is applied to the packaging of agricultural products,which enhances the cultural heritage of products and reflects the unique characteristics of packaging,or is close to life or endows products with strong visual impact.It interprets the indispensable role and important influence of packaging design in the design field and the economic field at the same time.Improve the quality of packaging design of local agricultural products in Heilongjiang,inject into the enterprise from a unique perspective,inherit and carry forward Longjiang culture,while maintaining their own style and independent characteristics in the turbulent market.