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Based On The Rice Culture Of Wu Area Research And Practice Of Rice Quantitative Packaging Design

Posted on:2021-07-23Degree:MasterType:Thesis
Country:ChinaCandidate:Z WuFull Text:PDF
GTID:2481306452984319Subject:Visual Communication Design
Abstract/Summary:PDF Full Text Request
In the magnificent history,the culture produced by the Chinese nation is no less than that of any other country in the world.In the thousands of years of history,a traditional culture reflecting national characteristics and customs has been formed,which is integrated by the evolution of Chinese civilization.Cultural self-confidence comes from our reference to excellent traditional culture,from our adherence to traditional culture and innovative development.In recent years,traditional culture has been added to packaging design,which has become an indispensable element of modern packaging design.China is a big agricultural country.Rice plays an unshakable role in China's traditional diet,and various rice packages can be found everywhere.With the rapid development of the economy,people's demand for goods is no longer limited to simple material consumption,but began to seek more exquisite and beautiful rice packaging with distinctive characteristics.Therefore,the packaging design of rice is becoming more and more important.This paper analyzes the problems existing in the rice packaging design in modern China,taking Wang ting in Suzhou as the foothold,combining with the concept of quantitative packaging design,taking the research of traditional cultural elements in Xue Jing bing's modern packaging design as the theoretical guidance,starting from the perspective of the rice culture in Wu area,adopting the form of analysis and explanation,to carry out the relevant rice farming techniques,common sayings,eating customs,rice farming tools,etc Combing research.Combined with the modern packaging design,using the design method of the combination of form and meaning,the characteristics of rice culture in Wu area are displayed on the packaging in a graphic way,which solves the problem of the lack of traditional cultural characteristics of rice packaging at present.The quantitative rice packaging design can not only meet the daily needs of consumers,but also promote the long-standing rice culture in Wu area and play a role of cultural output through the form of hand ceremony as a carrier of culture...
Keywords/Search Tags:rice culture in wu area, rice package design, quantitative packaging, Cultural output
PDF Full Text Request
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