Research On The Countermeasures Of Rice Noodle Culture Communication In Guangxi

Guangxi is the origin of rice and rice growing.In adverbials,"Na" is generally used as "rice" and "rice culture" is often referred to as "Na culture." People in Guangxi can't do without rice every day,and their methods of eating have their own characteristics.Rice flour is one of the most representative foods in the world.As a dietary habit,Guangxi rice noodles have not disappeared in the long history of development;on the contrary,they are more common..With the development of the social economy,Guangxi rice noodles are not only passed down from generation to generation as a daily dietary habit in Guangxi,but also increasingly outside the country and around the world.However,currently,the primary problem is how to spread and grow Guangxi rice noodle cultivation..In recent years,the Government of Guangxi has done a lot of work on how to spread and develop rice noodle culture: it has identified several types of characteristic rice noodles as an intangible cultural heritage at the district level,formulated standard points for the rice noodle industry,encouraged the construction of characteristic rice noodle demonstration shops,focused on building rice noodle culture Museum and actively held "Guangxi rice flour Culture Festival","rice noodle culture experience week" and other related activities.The first rice noodle World Congress was held in 2019.This series of measures show that Guangxi people love rice noodles and pay attention to rice noodles culture.The objective and significance of this study is to expand and carry forward Guangxi rice flour culture,so that more Guangxi people are proud of Guangxi rice noodles,so as to facilitate its better development.This study shows literature research,field research,questionnaire survey and SWOT analysis to further analyze and study the dissemination and development of Guangxi rice noodle culture..First of all,according to the available literature at domestically and abroad and data on field visits,the connotations and characteristics of Guangxi rice noodle culture are analyzed and summarized;secondly,the communication status of Guangxi rice noodle culture is discussed in three aspects of communication,media and audience.,and SWOT analysis is carried out;then the contact process of the Guangxi rice noodle culture is analyzed from the current situation The related counter-measures and suggestions are suggested to encourage the creativity and growth of the Guangxi rice noodle culture.Research shows that the rich varieties,the fine production technology,the long history,the profound cultural heritage and the unique communication value of Guangxi rice noodles have become the main driving force for their spread to this day and will continue to develop.However,there are still some challenges in the process of dissemination,such as the slow development of the catering industry,weak brand strategic awareness,low staff cultural level,lack of communication skills,lack of innovation spirit and low market share.In view of the current problems,appropriate counter-measures and suggestions have been put forward: the government has issued corresponding policies and measures to promote the development of the Guangxi catering industry;the establishment of a brand awareness strategy and the establishment of an enterprise innovation mechanism;the implementation of professional training to improve the cultural literacy of rice noodle practitioners.;Mobilize multiple subjects to maximize the dissemination of Guangxi rice noodle culture;organize all resources to boost Guangxi rice noodle culture We should enhance publicity to deepen people's understanding of Guangxi rice noodle culture,create sound values and balance economic and social benefits.