The Cultural Connotation And Brand Construction Of Zhuang "Hua Rice"

Zhuang"flower rice" as an important part of the Zhuang diet,is the people of the Zhuang people and their living environment continue to adapt to the product,carrying the development history of the Zhuang people,embodies the wisdom of the people of the Zhuang people,contains a rich cultural connotation.With the acceleration of the urbanization process,the impact of foreign culture,the impact of market economy,Zhuang"flower rice" heritage is facing many problems.However,the Zhuang"flower rice"brand is one of the effective means of its protection and inheritance.This paper explores the cultural connotation of Zhuang ' s "flower rice" in detail,and expounds the meaning of Zhuang' s"flower-rice"inheritance,and then,in view of the Zhuang's "flower rice" "Flower rice"status and heritage issues were analyzed.In the process of modernization,Zhuang flower into the market,showing strong vitality and adaptability.In this paper,the author analyzes the problems of Zhuang's"flower rice"industry,discusses the problems and the causes of Zhuang' s "flower rice" brand construction,and explores the inheritance of Zhuang nationality from the angle of enterprise,industry and government."Flower rice"brand construction strategy,hope for the Zhuang culture and local economic development play an active role,but also enrich the relevant research.