Research On The Application Of Illustrations In Hainan Fruit Packaging

Illustration,design,also known as illustration,refers to the pictures attached to books and periodicals.In order to emphasize the meaning of the article or create a visual feeling matching with the text,and then make the text visual design,all the visual modeling symbols such as pictures and pictures which have the function of graphic article,decorative copy and supplementary article can be called illustration.With its unique artistic charm and rich forms of expression,illustration has become an important form of visual communication in contemporary design.It is actively used in many fields of design and has become one of the important expression methods of product design and packaging.Illustration design can be freely created according to the needs of the brand and packaging,changing different forms of expression,so as to achieve the ideal artistic effect,better meet the needs of the brand,attract the public,stimulate the desire to buy.Its unique form of artistic expression has a strong appeal,better convey emotion and connotation,so that the brand image deeply rooted in the hearts of the people.The interaction between contemporary packaging and illustration design is enhanced,and the design forms and patterns are various,attracting the attention of consumers.However,there is a lack of fruit brand or package that accords with modern aesthetics.Hainan will soon be built as a free trade island.It is a region with tropical characteristics.It is rich in high-quality tropical fruits and has a considerable number of tourists.Tropical fruit with Hainan characteristics is the best choice for gift.At present,the fruit packaging in Hainan market can not meet the needs of the market and consumers from the aspects of appearance design,transportation function or cultural communication.It does not form a brand effect and thus reduces the economic value.In this paper,through the historical evolution of illustration art,expression method,aesthetic characteristics,function and the combination of fruit packaging design and illustration,the application of illustration in packaging design is analyzed in depth in many aspects,so as to summarize and analyze the development trend of Hainan fruit packaging,and through the analysis of existing products in the market,further explore how to combine local characteristics,through illustration Enhance the cultural connotation of fruit packaging,create local high-quality brands,highlight the local characteristics of Hainan,spread the regional culture with characteristics,and promote the development of local fruits as tourist souvenirs.