| In today’s era of vigorously promoting environmental protection and reducing resource consumption,the definition of low-cost,economical packaging no longer simply refers to the budget of the producer’s investment,or the recycling of packaging,extending the effective use of packaging.life.In most cases,packaging becomes waste after use,especially in fruit packaging,which is the main driver of plastic bag production.The purpose and significance of this project is to realize the function extension of fruit packaging,reduce the disadvantage to the environment,improve the market competitiveness of products,and truly reflect the practical value of packaging.Firstly,by collecting domestic and foreign materials and field inspection fruit purchasing points,we summarize the functions of fruit packaging in physical,physiological and psychological aspects.On this basis,we study the function extension of packaging,according to the development history of fruit packaging and existing The problem is to analyze the trend of fruit packaging design.By analyzing the excellent fruit packaging design cases,summarizing the design of graphics,text,color,structure and material requirements,and then combining the concept of functional extension concept,it is different from traditional fruit packaging.According to the principle of functional extension design,the methods and requirements for the extension design of fruit packaging function are analyzed.Finally,based on the theory and practice,based on the concept of functional extension,the design of fruit transport packaging,fruit gift packaging,fruit retail packaging,combined with regional characteristics to design the main graphics,highlighting the regionality in the design of visual elements,It also embodies the functional extension of graphics.Really reflects the use value of packaging,thereby improving the market competitiveness of products. |