Research On The Application Of Innovative Design Of Fruit Packaging Based On The Concept Of Sustainable Development

This topic originated from the observation of the inconvenience of fruit packaging and cleaning methods in life,and triggered the thinking about its sustainable innovative design.By analyzing the existing problems of fruit packaging,combining design expertise,starting from the perspective of environment and resources Analyze the development status of its overall industry,integrate the concept of sustainable development with my country's fruit packaging,and find new research directions and innovations in terms of packaging structure modeling,material selection,and visual design.Combining with the "Kuguopu" brand,with its design process and results as the research focus,carry out fruit packaging design application research on the concept of sustainable development.This article is divided into five parts to introduce the research on the innovative design and application of "Kuguopu" fruit packaging based on the concept of sustainable development.The first part describes the background,purpose and significance of fruit packaging research,the current status and development of research at home and abroad,and the content,methods and innovations of the subject research.In the second part,we conducted in-depth research on the Chinese market in combination with the subject.Understand the current types of fruit packaging materials,structural forms and existing problems,and analyze and summarize them.The third part carries on the exploration of the concept of sustainable development and the research of basic packaging design theory.Multi-level analysis of the background and connotation of the concept of sustainable development from various perspectives such as human life,economy,environment,society,and the concept of sustainable development.Take the concept of sustainable development as the basis,integrate it into fruit packaging,elaborate on its design principles and design elements,and analyze the corresponding packaging cases to pave the way for subsequent design practices.The fourth part is the design practice application of "Kuguopu" fruit packaging.According to the investigation and analysis of the fruit packaging structure in the early stage,the concept of sustainable development is applied to the structure and material research of fruit packaging to solve the existing practical problems.Combining the innovative packaging researched by the "Kuguopu" brand,the design idea is to combine the drain basket with the fruit packaging to achieve the purpose of outdoor cleaning,and then attach a "salt packet" to facilitate deep cleaning.Choose winter jujube,strawberry,Grapes,cherries,blueberries,hawthorn,bayberry,mulberry,cherry tomatoes,nine kinds of small fruits that require an in-depth cleaning method of "soak + rinse" as a series,meet the needs of consumers who buy fresh fresh and clean fruits outdoors.And this series of packaging has been analyzed for consumer group positioning,feasibility,visual design standardization requirements and ecological environmental protection requirements.According to the characteristics and sizes of different fruits,a series of packaging structure design is carried out.Through the waterproof and environmental protection characteristics of packaging materials,in-depth analysis and comparison of various environmental protection packaging materials,and finally choose to use coated cattle cardboard.In packaging visual design,pop art visual elements are extracted for color analysis,and multiple art forms such as collage,wave dots,graffiti,etc.are used to superimpose and integrate,to create a series of overall packaging renderings and outdoor use methods and other new application expression schemes.The fifth part is the summary and outlook.The fruit packaging design of "Kuguopu" based on the concept of sustainable development can effectively promote the innovation wave of fruit packaging to a large extent,and there are also new innovative breakthroughs in cleaning methods and environmental protection.