Kaifeng Special Food Packaging Design Based On Zhuxian Town Woodcut New Year Paintings

Zhuxian Town woodcut new year paintings in Kaifeng are the first batch of intangible cultural heritage in 2006.They are ancient traditional woodcut handicrafts in China and a bright pearl in Traditional Folk Woodcut handicrafts in China.From the perspective of design,the visual elements of Zhuxian Town woodcut new year paintings are taken as the main breakthrough point,which is organically combined with Kaifeng regional food packaging design.With the help of the unique regional culture brand with Kaifeng regional characteristic food as the main propaganda media,Kaifeng regional culture is promoted to a higher and broader level,and the cultural taste of the city is improved.Firstly,the background of this topic is elaborated through field investigation and combing the current research status;In this paper,the content of Zhuxian Town woodcut new year paintings a comprehensive and profound understanding,analyzes the historical evolution and process of Zhuxian Town woodcut new year paintings and its artistic characteristics,and makes a systematic and full analysis and summary from the composition,shape,color,line and other aspects.Secondly,through the in-depth investigation of the current situation of Kaifeng characteristic food packaging design market,it analyzes the representative food in Kaifeng The problems in packaging design,and made a more in-depth thinking of these problems.Then,based on the various artistic elements of Zhuxian Town woodcut new year paintings,specific ideas and methods for the design of Kaifeng special food packaging were proposed.Finally,based on the research of design theory,this paper provides a brand-new design scheme for the brand on the basis of Kaifeng market research and analysis and product packaging design.Taking Zhuxian Town woodcut new year paintings as the representative of the traditional arts of the Central Plains,its aesthetic emotion and artistic form are integrated into the local food packaging design,so that the local local local specialties and regional culture are organically integrated,and the food and culture are combined,so that the local national intangible cultural heritage can boost the local commerce and products,which is of great significance to the development of traditional national culture in modern packaging design Inheritance and embodiment are of great practical and exploratory research value.