Visual Narrative Redesign Of Huamo Party In Guangzhong Area

There is an old saying in Guanzhong Area:'if there an event,there will be'Hua Mo'.If there is'Hua Mo',there will be event.'.Here,the 'Hua Mo' i.e.,'Hua Mo',is one of the folk-art forms with unique cultural flavor in Guanzhong area.It is not only a material form with edible function but also a material carrier to express ideas like praying for blessings and ward off evil spirits.Its cultural features and form of art indicate the life attitude and values of the locals.However,along with the society,the improvement of people's lives,the rapid development of urbanization,modern lifestyle gradually has a great influence on most of the rural areas of Guanzhong.Therefore,'Guangzhong Hua Mo' gradually begins to withdraw from people's daily life and become one of the forms of intangible cultural heritage.As a persistent folk artist,Mrs.Dang Yaxian,the inheritor of Guanzhong dough sculpture,adheres to the cultural consciousness of 'Hua Mo'skill inheritance.With her wisdom and creativity,she has continuously produced modern 'Hua Mo' with different shapes,rich colors,different art forms,and unique aesthetic characteristics.She also formed the'Guangzhong Hua Mo'brand with'Hua Mo' as the artistic style,which is the foundation of 'Hua Mo' technology.The inheritance and innovation of art have contributed to its strength.To sort out and study this phenomenon in time,the subject takes 'Hua Mo party,as the research object,carries out art design redesign practice on its artistic style from the visual narrative perspective,explores more extensive dissemination and development of Guangzhong Hua Mo'culture,and provides a reference for its better innovation and development.Through literature review,field research and interview with the inheritor,Mrs.Dang Yaxian,this paper makes a systematic theoretical and practical study on the causes,characteristics,and visual narrative redesign of 'Guangzhong Hua Mo'party.Firstly,it sorts out and summarizes the production process and customs characteristics of the 'Guangzhong Hua Mo'party,and acquires the deep humanistic meaning at the back of the'Hua Mo'.Secondly,according to its shape,color,and other aspects,it is concluded that the elements of the 'Guangzhong Hua Mo'party have the characteristics of symbolization,exaggeration,fashion,and other modeling features,with high lightness,purity,and saturation of color.Thirdly,it constructs the visual narrative logic of the'Guangzhong Hua Mo' party from a professional perspective.Meanwhile,by combining with the etiquette and custom culture,it conducts the practice of visual narrative transformation about the'Guangzhong Hua Mo' party by image and material language.