On The Integration Of The Visual Elements Of Folk Culture And The Design Of Food Packaging

With the continuous development of the production and life of human society,people pay more and more attention to a kind of spiritual pleasure value brought by folk culture.The inheritance and development of folk culture is an important task given to designers by the times.Unique modeling and meaningful visual elements are also one of the important sources of designers ’innovation and design inspiration.The innovative integration of the visual elements of folk culture into the food packaging design can not only give food packaging a richer historical and cultural connotation,but also play a role in promoting the spread of folk culture.This paper mainly analyzes the folk activities in Yunnan,Guangdong,Shaanxi,Xinjiang and other places.Through the comparative study,the cross pattern,Lion image,shadow shadow,peasant painting,Xinjiang carpet pattern are the typical visual elements and their unique manifestations such as embroidery,painting and lion dance.Starting from these three aspects,combined with their own graduation design,based on the traditional folk culture for a concise summary.Based on the characteristics of visual elements in market research and folk activities,the traditional visual symbols are designed innovatively and integrated into food packaging design.