Study On Strategy Transformation Countermeasure Of China Tobacco Chongqing Industral Co.,Ltd

With the severe condition of international tobacco control compliance and the trend of China's economy shifting to the stage of high-quality development,the need for China's tobacco industry accelerating the pace of high-quality development is increasingly evident.At the same time,the "stock splitting" is increasingly aggravated now under the monopoly management system-"centralized and unified management of production,supply and marketing,and personnel and property" in the China's tobacco industry.As for the research object in this paper-China Tobacco Chongqing Industrial Co.,Ltd.which is one of 19 provincial tobacco industrial enterprises in China,how to gain competitive advantage by strategic transformation and strive for high-quality development during the "14th Five-Year" period will be an important project in a period in the future.Based on the relevant theoretical literature at home and abroad and many cases of strategic transformation of enterprises,this paper analyzes the current strategy of China Tobacco Chongqing Industrial Co.,Ltd.,explores the entry point of strategic transformation countermeasure research of China Tobacco Chongqing Industrial Co.,Ltd.,and carries out comprehensive and systematic analysis on macro-environment of China Tobacco Chongqing Industrial Co.,Ltd.,competitive environment in the tobacco industry and company resources and capabilities by SWOT matrix pursuant to the knowledge of strategic management and strategic transformation to know the advantage and disadvantage and external opportunities and threats in the development and provide the corresponding transformation strategy.And then it proposes the strategic transformation countermeasures of China Tobacco Chongqing Industrial Co.,Ltd.,including suggestions regarding overall strategic transformation,transformation of competitive strategy and functional strategic adjustment,and formulates a series of safeguard measures in terms of organization,system,technology and culture to provide the reference for the development planning of China Tobacco Chongqing Industrial Co.,Ltd.This paper deems that China Tobacco Chongqing Industrial Co.,Ltd.urgently needs to narrow the gap with advanced enterprises and strong brands in the industry with the necessity of strategy transformation due to the demand of high-quality development in the future.The progressive transformation from the development strategy to the retrenchment strategy is the best overall strategic transformation direction.The competitive strategy is based on differentiation with "Tianzi" brand Zhongzhi cigarette features and advantages highlighted.The functional layer shall carry out adjustment and provision of R&D,production,marketing and human resources to provide the strong support for the transformation of competitive strategy.The systematic change at all levels can be used to effectively solve the development needs and dilemmas and explore an effective path adapting to the current development of the enterprise.