Research On The Packaging Design Of Modern Tea Under The Background Of Chinese Tea Culture

Packaging design is a design discipline that integrates natural science and aesthetic knowledge.As far as modern packaging is concerned,protection,transportation and storage are only its functional features.More importantly,packaging should be used as an information carrier to create more possibilities for packaging.Tea has a long history as a popular drink in China,and the tea culture produced by tea leaves is also rich in details and connotations.Tea packaging,as an information carrier,is of great value to study the relationship between tea culture and tea packaging,which can set up a better design concept for designers.Tea culture and tea packaging design influence each other,the integration of culture makes tea packaging more diverse,and the design style of tea product packaging with the change of time and culture presents different periods of design,so that the development of packaging design at the same time also reflects the progress of the social economy.Therefore,in this paper,the tea culture as the background,from the perspective of tea culture content characteristics,combining the present situation of our tea product packaging research and development trend,for the tea packing design study,how to make tea culture into the tea packaging,tea packaging business value and cultural value better combination is the focus of the thesis.It not only helps to explore more added value of tea products and maximize their economic benefits,but also injects some fresh blood into the study of tea packaging design,so as to continuously carry forward and develop China's excellent traditional tea culture.This paper consists of five chapters: the first chapter analyzes the background of the research,and discusses the purpose and significance of the research.The second chapter analyzes the content and characteristics of tea culture and the development of tea packaging.Through this part of the research,master the content and characteristics of tea culture,as well as the relationship between the two in the development of packaging design,so as to conclude the necessity of tea culture in the design of tea packaging,which lays a foundation for the fourth chapter design practice and summary.The third chapter summarizes the problems of tea product packaging by analyzing the current situation of tea product packaging and the plane elements of packaging design,which serves as a warning to the creation of the fourth chapter.The fourth chapter discusses the creation of "tea season" packaging design based on the characteristics of tea culture and the effect of tea products.The last chapter summarizes the whole article.