Research On Management Competitive Of Qianglin Wenchuang Company

In recent years,China has been speeding up the development of cultural industry and formulated various policies to encourage the innovation and development of cultural enterprises.In this context,there are many small and micro cultural and creative enterprises,which promote the development of China's cultural industry.There are many problems in the early stage of development of small and micro cultural and creative enterprises,which leads to the low efficiency of enterprise development.Therefore,in the context of fierce market competition,how to effectively formulate business strategies and effectively improve market competitiveness has become an important part of the development of small and micro cultural and creative enterprises.In practice,due to the extensive management of enterprises,there are many problems in the formulation of their business strategies.This paper studies the business strategy of Qianglin Wenchuang company,and provides effective support for small and micro cultural and creative enterprises to formulate business strategy.Based on the theory and tools of strategic management,this paper analyzes the competitive advantages and disadvantages of cultural and creative enterprises — —Qianglin Wenchuang Company,and puts forward the management strategy suitable for the current situation of Qianglin Wenchuang Company,pointing out the strategic direction for the development of Qianglin Wenchuang Company,and providing scientific and reasonable suggestions and guidance.On the basis of PEST? five-force model analysis and SWOT analysis results,combined with the internal comprehensive advantages and external operating environment of Qianglin Wenchuang Company,the enterprise development strategy is formulated,mainly according to the STP marketing strategy,the article innovation retail strategy to achieve the development of Qianglin Wenchuang.In order to ensure the implementation of the management strategy of Qianglin Wenchuang,it is necessary to strengthen the organization guarantee,fund guarantee and quality guarantee of enterprises.At the same time,through the study of the management strategy of QianglinWenchuang enterprise,we hope to provide some reference for the same industry enterprises.